How China’s top WeChat, Weibo, Taobao and TikTok influencers have been working from home during coronavirus lockdown
Celebrity KOLs like Li Ziqi, Mr Bags, Becky Li and Kim Kardashian’s friend Viya Huang are used to bringing us their colourful social lives and fashion scoops – but what stories have they been telling over weeks of Covid-19 quarantine?
Digital influencers tread in different water during the coronavirus epidemic, balancing the art of entertaining many of their followers while remaining conscious of the ongoing Covid-19 crisis. Some resonate with their homebound followers through stunts like the viral “pillow challenge” – fashioning large pillows into chic at-home ensembles – while others engage with fellow digital influencers in conversations on Instagram Live. Top Chinese digital influencers, however, play things somewhat differently to their international peers, on social media platforms such as WeChat, Weibo, TikTok and more.
Viya Huang
Li Ziqi
With her storytelling mostly set in the rural Chinese countryside, the vlogger continues to take her 58 million followers on journeys to explore nature through her lens. One of Li’s latest videos followed her on a spring outing, for which the young female farmer prepared a feast made of fresh and edible spring blossoms. The video garnered more than 6 million views on YouTube.
Mr Bags