Li Jiaqi, Cai Xukun, and Chris Lee Yuchun were featured in ads promoting 520 for luxury brand designers. Photo: Handout/Instagram Li Jiaqi, Cai Xukun, and Chris Lee Yuchun were featured in ads promoting 520 for luxury brand designers. Photo: Handout/Instagram
Li Jiaqi, Cai Xukun, and Chris Lee Yuchun were featured in ads promoting 520 for luxury brand designers. Photo: Handout/Instagram

Why Gucci, Louis Vuitton, Prada and other luxury brands were playing to win China’s 520 game

Louis Vuitton collaborated with Song Jia and Li Jiaqi and Gucci asked Chris Lee, Ni Ni and Lu Han to record love messages commemorating May 20, whose mandarin pronunciation resembles the words ‘I love you’

Topic |   Luxury in China
Li Jiaqi, Cai Xukun, and Chris Lee Yuchun were featured in ads promoting 520 for luxury brand designers. Photo: Handout/Instagram Li Jiaqi, Cai Xukun, and Chris Lee Yuchun were featured in ads promoting 520 for luxury brand designers. Photo: Handout/Instagram
Li Jiaqi, Cai Xukun, and Chris Lee Yuchun were featured in ads promoting 520 for luxury brand designers. Photo: Handout/Instagram
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