Li JIaqi and Yang Mi joined forces to sell products online during coronavirus, blurring the boundaries between conventional celebrities and live streamers. Photo: @TrendingWeibo/Twitter

Celebrities Yang Mi, Li Xiaolu and Chen He sold face masks and lipstick with TikTok and Taobao during coronavirus –what next for e-commerce in China?

Stars like Yang Mi, Li Xiaolu, Li Xiang and Michelle Ye Xuan all host live streams on Taobao, Douyin, Pinduoduo and Kuaishou during lockdown, while top tier actors Liu Shishi, Jing Boran and Liu Tao collaborated with celebrity seller Li Jiaqi – how will celebrities and brands react to the new normal?

Topic |   Luxury in China
Li JIaqi and Yang Mi joined forces to sell products online during coronavirus, blurring the boundaries between conventional celebrities and live streamers. Photo: @TrendingWeibo/Twitter
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