Elite Chinese consumers increasingly want to express their individualism through their purchases and the luxury industry is working out how best to satisfy this evolving demand. Illustrations: Tanya Cooper Elite Chinese consumers increasingly want to express their individualism through their purchases and the luxury industry is working out how best to satisfy this evolving demand. Illustrations: Tanya Cooper
Elite Chinese consumers increasingly want to express their individualism through their purchases and the luxury industry is working out how best to satisfy this evolving demand. Illustrations: Tanya Cooper
Fashion

Gucci, Louis Vuitton and Sergio Rossi use made-to-order technology to craft personalised fashion – but why no Chinese characters?

Next-gen made-for-me products are not only providing individualist millennial consumers with a world of choice and new opportunities for expression – thanks to innovative made-to-order (MTO) technology, luxury fashion is transitioning towards a more sustainable and ultimately waste-free world

Topic |   Fashion
Elite Chinese consumers increasingly want to express their individualism through their purchases and the luxury industry is working out how best to satisfy this evolving demand. Illustrations: Tanya Cooper Elite Chinese consumers increasingly want to express their individualism through their purchases and the luxury industry is working out how best to satisfy this evolving demand. Illustrations: Tanya Cooper
Elite Chinese consumers increasingly want to express their individualism through their purchases and the luxury industry is working out how best to satisfy this evolving demand. Illustrations: Tanya Cooper
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