Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Photo: Jing Daily Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Photo: Jing Daily
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Photo: Jing Daily

Gucci and Louis Vuitton show how luxury brands can survive in China post-pandemic – by staging outrageous fashion shows and apple-themed ad campaigns on Weibo and Douyin

Gucci’s hit Qixi Festival campaign for ‘Chinese Valentine’s Day’ and Louis Vuitton’s support for Chinese healthcare workers helped the luxury brands reestablish their presence, despite a growing trend among young Asian millennials for homegrown labels over stuffy Western brands

Topic |   Luxury in China
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Photo: Jing Daily Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Photo: Jing Daily
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Photo: Jing Daily
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