With China overtaking the US as the world’s economic powerhouse, luxury brands need to figure out how to win in the Chinese market. Photo: Jing Daily
With China overtaking the US as the world’s economic powerhouse, luxury brands need to figure out how to win in the Chinese market. Photo: Jing Daily

Covid-19’s second wave made China’s economy the world’s largest – here’s what that means for luxury brands in 2021, according to experts

Burberry launched its social retail store in Shenzhen, but that’s just a start – here are 12 things luxury brands should do to win in the competitive Chinese market

Topic |   Luxury in China
With China overtaking the US as the world’s economic powerhouse, luxury brands need to figure out how to win in the Chinese market. Photo: Jing Daily
With China overtaking the US as the world’s economic powerhouse, luxury brands need to figure out how to win in the Chinese market. Photo: Jing Daily
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