Who would have predicted a collaboration between Gucci and The Sims 4? Photo: @_hzmhadi/Twitter
Opinion
Opinion
Eva Langer
The Sims 4 x Gucci: Are video games the next big platform for luxury brands to reach out to Gen Z and millennials?
Now you can deck your Sims character out in a Gucci bucket hat and hang in a modder-created treehouse – but why? And are Louis Vuitton and Burberry about to follow suit?