Eva Langer

Eva Langer is the Generation Z luxury trend expert and advisor at the luxury, lifestyle and consumer brand strategy firm Équité. An avid observer of emerging trends worldwide, her insights influence, create and optimise brand concepts that appeal to millennials and Gen Z.

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Latest from Eva Langer

Opinion | The Sims 4 x Gucci: Are video games the next big platform for luxury brands to reach out to Gen Z and millennials?

Now you can give your Sims character a Gucci handbag and hang in a sustainable treehouse – but why? And are Louis Vuitton and Burberry about to follow suit?

Now you can give your Sims character a Gucci handbag and hang in a sustainable treehouse – but why? And are Louis Vuitton and Burberry about to follow suit?

The Sims 4 x Gucci: Are video games the next big platform for luxury brands to reach out to Gen Z and millennials?
6 Nov 2020 - 11:32AM
Opinion | 4 ways millennials and Gen Z customers are shaping the future of luxury retail – and how A-listers like Bella Hadid are lending a hand

Companies now enlist A-listers such as Bella Hadid to sell goods and offer Instagramable products to attract younger generations

Companies now enlist A-listers such as Bella Hadid to sell goods and offer Instagramable products to attract younger generations

4 ways millennials and Gen Z customers are shaping the future of luxury retail – and how A-listers like Bella Hadid are lending a hand
31 May 2020 - 10:00AM