LVMH and Tiffany & Co. make an unlikely match, but the US jeweller and Louis Vuitton’s parent company have one very important common goal: reaching Chinese millennials

Second only to Cartier for jewellery in China, Tiffany & Co. now joins LVMH’s huge list of European luxury brands including Louis Vuitton, Celine, Givenchy, Fenty – and we can look to the French conglomerate’s treatment of Rimowa for a glimpse of what might come next