Is virtual fashion the next big luxury trend? Photo: Jing Daily
Is virtual fashion the next big luxury trend? Photo: Jing Daily
Jing Daily
Opinion

Opinion

Jing Daily

A digital Gucci bag sold for US$4,000 on gaming platform Roblox – will virtual fashion really become a US$400 billion industry by 2025?

  • Gucci’s virtual Dionysus Bag with Bee sold for more than its IRL version in an online event where accessories were available to buy from just US$5 upwards
  • Game avatars have been around for years; are they set to become the new luxury fashion trend?

Is virtual fashion the next big luxury trend? Photo: Jing Daily
Is virtual fashion the next big luxury trend? Photo: Jing Daily
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