A digital Gucci bag sold for US$4,000 on gaming platform Roblox – will virtual fashion really become a US$400 billion industry by 2025?

• Gucci’s virtual Dionysus Bag with Bee sold for more than its IRL version in an online event where accessories were available to buy from just US$5 upwards
• Game avatars have been around for years; are they set to become the new luxury fashion trend?