Photos of Kris Wu sleeping alongside different partners surfaced on Weibo, testing China’s strict views on sex outside of marriage. But surprisingly, Wu’s fan base has boomed since the scandal, and luxury brands are still collaborating with him. Photo: VCG

7 ‘bad boys’ of China who risked their relationship with luxury brands

Some scandals have led to discontent among fans, but other rebels have actually boosted their following on Instagram and Weibo

Topic |   Icons and Influencers

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Photos of Kris Wu sleeping alongside different partners surfaced on Weibo, testing China’s strict views on sex outside of marriage. But surprisingly, Wu’s fan base has boomed since the scandal, and luxury brands are still collaborating with him. Photo: VCG
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