Pandora’s 2017 Christmas campaign features heartthrob Chen Bolin. Photo: Pandora official Weibo

How luxury brands like YSL and Chloe are targeting Chinese women with virtual boyfriend experience

Fans fall for intimate ads in which they can immerse themselves in a virtual experience with idols they adore

Topic |   Icons and Influencers

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Pandora’s 2017 Christmas campaign features heartthrob Chen Bolin. Photo: Pandora official Weibo
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