American television personality Kim Kardashian West is keen to use her international profile to influence mainland Chinese shoppers after opening an official account on the nation’s social beauty platform Little Red Book. Photo: Shutterstock

Can reality TV star Kim Kardashian West become Chinese influencer?

American launches account on mainland’s social media beauty platform, Little Red Book, which has more than 100 million registered users

Topic |   Icons and Influencers

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American television personality Kim Kardashian West is keen to use her international profile to influence mainland Chinese shoppers after opening an official account on the nation’s social beauty platform Little Red Book. Photo: Shutterstock
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