Can reality TV star Kim Kardashian West become Chinese influencer?
American launches account on mainland’s social media beauty platform, Little Red Book, which has more than 100 million registered users
This article was originally written by Tamsin Smith and was published on Jing Daily
American celebrity superstar Kim Kardashian West aims to keep up with China and its beauty-spending boom after entering the fray of powerful Chinese influencers last weekend.
She opened an official account on China’s social media beauty platform, Little Red Book, with an understated video that simply said: “I’m excited to launch my official account and connect with my fans here.”
Chinese netizens and beauty fans immediately responded to the news with excitement and expressed hopes that the reality television star would soon make her cosmetics brand, KKW Beauty, available in mainland China.
“Kim Kardashian is about to put KKW Beauty on Little Red Book and then, if Kylie Cosmetics and Rihanna’s Fenty Beauty join … that will be even better!” one Weibo user known as “Theblond” wrote.
I’m excited to launch my official [Little Red Book] account and connect with my fans here [in China]
KKW Beauty, which was launched in June 2017, offers classic make-up palettes that cost between US$45 and US$260 in the United States.