K-pop superstar group BTS hopes global appeal can boost Seoul YouTube tourism campaign
The band, now on a world tour, films seven social media commercials for use on Facebook and Instagram to attract 50 million travellers to the city by 2023
K-pop superstar group BTS is hoping to encourage more global travellers to visit the South Korean capital, Seoul, through YouTube, Facebook and Instagram promotional videos.
The seven-member boy band – now on a world tour – filmed seven tourism commercials for release on the media platforms, with the first shown on Monday morning on Seoul’s official YouTube channel.
The films, produced in collaboration with the local government, are also being broadcast on television channels –― KBS World aired in 58 million households in 117 countries and tvN Asia Channel, which is available to 9 million households in nine Southeast Asian countries.
The members of BTS, as honorary ambassadors for Seoul for the second successive year, have filmed commercials and a music video.
The music video titled With Seoul mesmerised fans to the extent that Seoul’s official tourism website crashed.
Last month the band claimed the No 1 spot on the Billboard 200 Albums chart with “Love Yourself: Answer”.
The promotional videos feature seven themes: Delicious Seoul, Relaxing Seoul, Extreme Seoul, Historic Seoul, K-Wave Seoul, Fashionable Seoul and Exclusive Seoul.
“Delicious Seoul” portrays Jungkook strolling through Dokkaebi Night Market where there are scores of popular food trucks, and the group introduces different dishes that will tingle one’s taste buds.