The seven members of K-pop boy band BTS hope their global appeal will help social media tourism videos promoting South Korea’s capital, including Jung Kook’s ‘Delicious Seoul’ film (above) focused on the local food culture, will help to attract 50 million travellers to the city by 2023. Photo: Yonhap

K-pop superstar group BTS hopes global appeal can boost Seoul YouTube tourism campaign

The band, now on a world tour, films seven social media commercials for use on Facebook and Instagram to attract 50 million travellers to the city by 2023

Topic |   K-pop idols

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The seven members of K-pop boy band BTS hope their global appeal will help social media tourism videos promoting South Korea’s capital, including Jung Kook’s ‘Delicious Seoul’ film (above) focused on the local food culture, will help to attract 50 million travellers to the city by 2023. Photo: Yonhap
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