Why do K-pop bands EXO and TWICE pick November as their favourite month?
- Many star names release new albums during the month – before the public are distracted by December’s national holidays and awards ceremony events
Hardly a day has passed in recent weeks without news of K-pop stars making a return to performing to promote new music.
The one thing they have in common is the month of November
So why do so many K-pop stars pick the same month for new releases?
“Most singers are reluctant to release their albums in months with big events such as national holidays, so they avoid December,” music critic and a radio script writer Kim Ban-ya, a music critic and radio script writer, told Korea Times.
December also has variety of end-of-year awards and ceremonies, so people’s attention would be mostly on these occasions, instead of singers’ new offerings.
“Therefore, for those who want to release albums this year, November is virtually the last chance to do so,” Kim said.
“In fact, throughout the year, if singers exclude the months with special events, they do not have many options left.”
Ballad singers had their own reasons for focusing on the end of the year, too, she said.
“Many ballad singers hold regular concerts at the end of year, so they usually release fresh tracks before December [before] their forthcoming concerts.”