A fundraising project by K-pop sensation BTS and Unicef Korea to eradicate violence against children and minors has reached 1.6 billion won (US$1.4 million), according to Unicef Korea.

BTS, Big Hit Entertainment and Unicef Korea have been holding an event in Sinchon, Seoul, from November 1 to 4 to celebrate the first anniversary of the “LOVE MYSELF” project, which is part of Unicef’s “#END violence” campaign.

K-pop boy band BTS’ ‘Save Me’ passes 300 million YouTube views

The event highlighted the global activities of Unicef to root out child abuse and included a video message from BTS.

“I was overwhelmed after hearing BTS’s UN speech in September,” Lee Ki-cheol, the secretary general of Unicef Korea, said. “On that night, I bumped into a diplomat who told me that Korea has made two great accomplishments during the past 60 years – democratisation and industrialisation, and production of BTS.”

He added, “I could realise how much BTS’s campaign has been giving hope and good influence to people and how much it has enhanced the national prestige.”

The group recently returned home after a hectic overseas schedule. BTS will perform with American singer Charlie Puth at the 2018 MGA awards on November 6 Tuesday in Incheon and is set to tour Japan beginning November 13.

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This article was originally written by Dong Sun-hwa for  The Korea Times .