Western brands that hope to be celebrating a successful 2019 will need to be mindful of the struggles in China during 2018 experienced by other international brands, such as Macy’s and Topshop, and adapt to changing market conditions. Photo: Shutterstock

What will the new year bring for luxury brands in China?

With the industry facing challenges on the mainland, we make five radical predictions about what companies can expect over the next 12 months

Topic |   Luxury in China

TOP PICKS

Western brands that hope to be celebrating a successful 2019 will need to be mindful of the struggles in China during 2018 experienced by other international brands, such as Macy’s and Topshop, and adapt to changing market conditions. Photo: Shutterstock
READ FULL ARTICLE