The internationally renowned K-pop boy band BTS, which has been a hit promoting the financial services of KB Kookmin Bank. Photo: KB Kookmin Bank

How BTS and other K-pop idols are adding zest to banks’ branding

KB Kookmin Bank started the trend – and saw a big increase in the demand for its financial services after BTS’ members became its spokesmen

Topic |   What's hot in Korea

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The internationally renowned K-pop boy band BTS, which has been a hit promoting the financial services of KB Kookmin Bank. Photo: KB Kookmin Bank
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