The internationally renowned K-pop boy band BTS, which has been a hit promoting the financial services of KB Kookmin Bank. Photo: KB Kookmin Bank
How BTS and other K-pop idols are adding zest to banks’ branding
KB Kookmin Bank started the trend – and saw a big increase in the demand for its financial services after BTS’ members became its spokesmen
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What's hot in Korea
The internationally renowned K-pop boy band BTS, which has been a hit promoting the financial services of KB Kookmin Bank. Photo: KB Kookmin Bank