Luxury international brands, including Christian Dior and Chanel, are using Douyin, a trendy short video app popular with young Chinese social media users, to help promote their products on the mainland. Photo: VCG
Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles
Since August, Dior has gained 282,000 followers to its posts on the platform, which attracts 250 million active daily users – 60 per cent of them women
Topic |
Social media
Luxury international brands, including Christian Dior and Chanel, are using Douyin, a trendy short video app popular with young Chinese social media users, to help promote their products on the mainland. Photo: VCG