K-pop band BLACKPINK set record for fastest music video to reach 100 million YouTube views
K-pop group BLACKPINK set a record for the fastest music video to reach 100 million views on YouTube, the group’s management company announced on Sunday.
YG Entertainment said the video for the group’s latest single, Kill This Love, went past 100 million hits around 2pm on Sunday, just two days and 14 hours after its release.
The video was released at midnight on Friday and attracted more than 10 million views in four hours and 13 minutes, setting a new record for a South Korean artist. It was ahead of the pace set by the group’s international breakthrough song, Ddu-Du Ddu-Du, which had more than 740 million views on YouTube as of 3.40pm on Sunday.
YG said BLACKPINK now boasts 13 music videos and dance clips with more than 100 YouTube views.
Kill This Love has topped iTunes charts in 37 countries and reached No. 4 on Spotify’s Global Top 50 streaming chart.
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- The video for the Korean girl group’s latest single, ‘Kill This Love’, went past the 100 million mark just two days and 14 hours after its release