Italian supercar manufacturer Lamborghini has opened its 2,422 sq ft showroom in Macau to prepare for the arrival of the long-awaited super SUV Urus early next year.

With the illuminated brand logo on a black background on the exterior, the new showroom, located at Rua dos Pescadores, features a client lounge where customers can customise their supercar through a car configuration system.

There is also a special Ad Personam area, which showcases samples of exterior and interior finishes, colours and materials. Customers can touch and feel different kinds of soft leather and carbon fibre.

“We’re also expecting increase in sales with Urus, the first Super SUV [of Lamborghini], which was unveiled in Sant’Agata Bolognese on December 4,” said Thomas Wong, general manager of Lamborghini Macau.

Lamborghini expands in Macau with opening of 10,000 sq ft showroom

At the opening ceremony, an exclusive Aventador S in Arancio Atlas orange and a Huracán Performante in Giallo Inti yellow were on display.