Douyin is an extremely popular app in China. However, it might not be suitable for luxury brands.

3 reasons why China’s viral video app Douyin is not good for luxury brands

More than half of the users are from third- and fourth-tier cities, it’s not easy to target specific users, and prices for official campaigns have risen

Topic |   Social media

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Douyin is an extremely popular app in China. However, it might not be suitable for luxury brands.
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