Chinese fashionistas were startled by tech giant Samsung’s announcement at a Galaxy A8 phone launch in Beijing that it was partnering with luxury streetwear brand Supreme. Photo: VCG

Will Samsung China’s deal with ‘knock-off’ Supreme brand backfire on the South Korean conglomerate?

Critics denounced the move on Weibo, while original New York streetwear brand Supreme lashed out against Italian ‘copycat’ after the partnership is announced

Topic |   Samsung Electronics

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Chinese fashionistas were startled by tech giant Samsung’s announcement at a Galaxy A8 phone launch in Beijing that it was partnering with luxury streetwear brand Supreme. Photo: VCG
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