Brands should use an AI engine to analyse all available data points, including the millions of conversations consumers have about the brand online. Photo: Shutterstock

Can AI really help Western luxury brands win over China’s millennials and Gen Z?

  • While luxury names like Dior, Hermès and Gucci are beloved by China’s millennials and Gen Z, several Western companies underperform in China, for lack of an appropriate operating model
  • That is where artificial intelligence for data analysis comes in
Topic |   Artificial intelligence

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Brands should use an AI engine to analyse all available data points, including the millions of conversations consumers have about the brand online. Photo: Shutterstock
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