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The most extravagant request by world’s ultrawealthy is fulfilled by a luxury concierge service

STORYBusiness Insider
The Monaco Grand Prix is held in the streets of Monte Carlo. Photo: AP
The Monaco Grand Prix is held in the streets of Monte Carlo. Photo: AP
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Helping the client watch the Monaco Grand Prix from an ultraluxury yacht took a lot of connections and effort

As a luxury concierge service to ultrawealthy people around the world, John Paul has seen some strange and extravagant requests.

The net worth of the company’s clients usually stretches from US$30 million to US$260 million, with a few that go even higher. Its clientele is well-travelled and educated. Once you’ve travelled to every island hot spot and stayed in private villas, it takes something extra to get a “wow” from clients.

In recent years, according to Amber Treshnell, John Paul’s CEO of Americas, the company has helped fly in a client’s favourite lasagne from Venice for a Christmas Eve celebration, arranged a visit with Santa in the Arctic Circle for a client’s children, and helped craft a wedding proposal dinner in Dubai at At.mosphere, the tallest restaurant in the world.

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“We are constantly challenged with finding things that are not searchable on the internet. These are people who have travelled the world, been to many exciting destinations, and they want the next best thing,” said a concierge at John Paul for last 11 years.

“No is not an option. So long as it is legal and ethical, we can do it.”

The concierge, who John Paul asked to keep his name confidential out of respect for his privacy, helped work on possibly the most extravagant request the company has ever fulfilled, which came during the Monaco Grand Prix, considered one of the most prestigious Formula One races in the world.

Our client was over the moon when we presented this idea. He could never have done that himself. But, with our connections, we were able to make it happen

The client wanted to attend the Grand Prix, but was not satisfied with viewing it from the perfect balcony, according to the concierge. He wanted “something nobody else can get”.

The concierge helped arrange for the client to watch the race from an ultraluxury yacht. Not only that, but the concierges were able to get the client an audience with Prince Albert II of Monaco.

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