Shochu producers are working hard to raise the global profile of the popular drink outside Japan.

Why you have probably never heard of shochu – Japan’s most popular drink

With Japanese labelling, it’s unusual flavour and legal restrictions, George Koutsakis explores why the world doesn’t love shochu like Japan does and what producers are doing about it

Topic |   Japan

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Shochu producers are working hard to raise the global profile of the popular drink outside Japan.
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