The Impossible Burger, the flagship product of Impossible Foods – the US maker of plant-based alternatives to meat – has proved a great success in restaurants and food outlets in Hong Kong, Singapore and Macau.

Why do Katy Perry, Serena Williams and Jay-Z want to invest in meat-alternative firm, Impossible Foods?

Many celebrities are backing US company – which raised US$300 million in star-studded Series E round of funding – known in Asia for its flagship plant-based Impossible Burger

Topic |   Veganism

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The Impossible Burger, the flagship product of Impossible Foods – the US maker of plant-based alternatives to meat – has proved a great success in restaurants and food outlets in Hong Kong, Singapore and Macau.
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