The concept cafe is becoming a popular strategy for brands looking to attract attention and drive sales. The Pantone Color Institute and LG Electronics USA’s pop-up cafe in Soho New York will promote Pantone’s 2019 colours and generate interest in televisions. Photo: Digital Vision

Why you need a selfie with Katy Perry’s favourite explosion cake and a pink peppercorn latte on your Instagram this summer

Pantone and LG Electronics is expecting an explosion of Instagram interest – under the hashtag #SeeExtraordinaryColor – when their pop-up cafe opens in New York

Topic |   Food and Drinks

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The concept cafe is becoming a popular strategy for brands looking to attract attention and drive sales. The Pantone Color Institute and LG Electronics USA’s pop-up cafe in Soho New York will promote Pantone’s 2019 colours and generate interest in televisions. Photo: Digital Vision
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