Chinese heartthrob Yang Yang chosen as Montblanc ambassador
The 25-year-old, who comes from Shanghai, is featured in Montblanc’s latest campaign in China wearing a new model from the brand’s Star Legacy Automatic collection. This year is the collection’s 20th anniversary.
“Yang Yang is without a doubt one of the greatest actors of his generation, enthralling audiences with the depth and quality of every one of his on-screen performances,” says Montblanc CEO Nicolas Baretzki.
Last year, when China Post issued a set of limited-edition stamps featuring the heartthrob, the stamps were snapped up as soon as they came out.
Yang made his acting debut at the age of 17, and gradually gained popularity with his roles in TV drama series, such as The Lost Tomb (2015),The Whirlwind Girl (2015), Love O2O (2016), as well as the coming-of-age movie The Left Ear (2015). In 2015, he was named the most influential actor on the media at the China TV Drama Awards.
The dancer-turned-actor-singer is featured in the luxury brand’s latest watch campaign in China