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Watches

US$107,000 Omega watch gifted Elvis Presley for ‘record-sales milestone’ up for auction

STORYLee Wing-Sze
Elvis Presley’s Omega wristwatch, which will be auctioned in May in Geneva.
Elvis Presley’s Omega wristwatch, which will be auctioned in May in Geneva.
Ultra Luxury

The diamond-encrusted timepiece he received in 1960 for sales of 75 million records is valued at about US$107,000 and will be sold at Geneva auction

It was 57 years ago today that February 25 was declared “Elvis Presley Day”, in honour of the American “king of rock ‘n’ roll”.
Elvis Presley’s Omega wristwatch has an estimated value of up to US$107,000.
Elvis Presley’s Omega wristwatch has an estimated value of up to US$107,000. 

The governor of the state of Tennessee and the mayor of the city of Memphis had jointly named the day after the singer at a special lunch at the Claridge Hotel in Memphis.

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At the same event, Presley was presented with a plaque and a diamond-studded Omega watch by his record company, RCA Records, to commemorate his achievement of selling 75 million records – thanks to a string of hits, including Hound Dog, Love Me Tender, It’s Now or Never and Are You Lonesome Tonight? – since the start of his recording career in 1954.

That same co-branded watch – made by Omega and sold by Tiffany & Co – will be auctioned at the Geneva Watch Auction: Seven on May 12 and 13. 
The engraving on the back of Elvis Presley’s Omega wristwatch.
The engraving on the back of Elvis Presley’s Omega wristwatch.

Presley’s manually winding Omega calibre 510, set in 18ct white gold, is adorned with 44 round diamonds, and features the Tiffany & Co logo beneath the name of Omega at 12 o’clock on the dial.

The back case of the watch also has an inscription: “TO ELVIS, 75 MILLION RECORDS, RCA VICTOR, 12-25-60” – marking the actual date, December 25, 1960, when Presley’s record sales reached that landmark.

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