Wellness sabbaticals, Ramadan boot camps, energy medicine and mental health chatbots –10 life-improving trends you need to know in 2020
Wellness has become a booming US$4.5 trillion market, with emerging trends including circadian health, healing music and Catholic Pilates classes, according to the Global Wellness Summit
According to the Global Wellness Summit, the wellness industry is worth US$4.5 trillion, including wellness tourism, wellness architecture and design, wellness lifestyle real estate, CBD and cannabis, sleep, sexual wellness and “dying well”. Here are some of this year’s wellness trends.
1. Focus shifts from sleep to true circadian health
Sleep and routine can drastically affect your productivity and overall well-being. According to GWS, there will be less focus on all the generic sleep solutions and a new focus on circadian health optimisation, not only for sleep but for all the brain and body systems that are controlled by the circadian clock. The timing of light and biology will play an essential role, and solutions that realign our internal clock with the outside world will surge.
2. Ageing rebranded: positively cool
With greater longevity and substantial wealth, today’s retirees put a premium on health, wellness and nutrition. They are ageing radically different than previous generations. Yet the seniors attract only 10 per cent of marketing budgets and less than one per cent of global innovation. GWS predicts this will be changing, as many industries target the 55+ generation with product design, experiences and campaigns that speak to their strengths and sensibility.
3. J-wellness
