Illustration: Stephen Case

How Korean culture stormed the world

Gangnam Style star Psy is grabbing the headlines worldwide - but South Korea's blossoming cultural sector offers deeper 'soft power' benefits

Topic |   Gangnam Style

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Illustration: Stephen Case
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Christy Choi

Christy Choi

Christy Choi is a news reporter for the South China Morning Post covering science and technology. Before the SCMP, she worked for the Phnom Penh Post and Time, writing about sharks helping tame lionfish invasions, mealybug infestations, human trafficking and the 2011 Japanese earthquake and tsunami, among others. As a former contemporary arts curator, she has a soft spot for the arts, and while science is her beat at the Post, she won’t say no to a good yarn about pretty much anything under the sun. Reach her on Twitter @jchristychoi