Gordon Ramsay defends South Korean beer from public criticism
Korean fans shocked by the star chef’s favourable attitude towards local beer which, has been widely slammed as dull
By Park Jae-hyuk
Gordon Ramsay refuted an argument that his recent TV commercial for Oriental Brewery’s Cass beer showed the British celebrity chef surrendering to capitalism.
“I became familiar with the beer quite early on. There’s enthusiasm for Korean food in London as well,” he said during a press conference in Seoul, introducing himself as one who has fallen in love with Korean foods going on 15 years.
In the commercial, he recognises Cass as a “bloody fresh” beer representing the authenticity of Korean foods.
Given that the Michelin-starred chef is notorious for his naughty comments about poor cooking, his favourable attitude toward the Korean lager has pleasantly astonished his Korean fans, most of whom think Korean beer is inferior to imported brands.
Some westerners, such as Daniel Tudor, a former Seoul correspondent for the Economist, also slammed the country’s beers as dull beverages that are inferior to North Korea’s Taedonggang Beer.