South Korea’s granny YouTubers are rewriting the script on ageing
A growing number of older content creators are finding success online, sharing life advice and showing what it means to age gracefully
At 80, the veteran performer is rewriting the script on ageing, and her vibrant, candid lifestyle is resonating with viewers across generations.
Her channel – described as a one-of-a-kind space “filled with laughter, tears, and life wisdom” – is gaining traction for its honest portrayal of older adult life that is healthy, independent, and full of personality.
In one popular video, which has surpassed 2.9 million views, Sunwoo drives herself to a hotel buffet, enjoying a colourful spread of vegetables and grains. “If I buy all this just for myself, I end up wasting it,” she says. “For just a little more money, I can eat hotel breakfast – and it’s better for me.”
She adds with her signature candour: “What’s the point of saving money when it’s for your health? You can wear clothes that cost 10 million won [US$7,100], but if you eat like a beggar, it’s pointless.”