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All of Singapore is K-pop’s stage in new tourism push
Ticket sales for K-pop events in Singapore increased by about 250 per cent between 2022 and 2024
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On a lively weekend afternoon beneath Marina Bay Sands, there is no stage, no spotlight and no audience in the conventional sense. Still, familiar music fills the underground concourse.
A group of teenage girls moves in sync to rookie K-pop girl group Hearts2Hearts’ “Focus”, counting beats under their breath. A few meters away, another dance team rehearses choreography to Twice’s “Feel Special”, adjusting their formation as shoppers pass by. No one appears surprised.
Scenes like this now unfold routinely across Singapore, not only in landmark spaces but near everyday malls and underground transit corridors.
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Pop-up stores dedicated to K-pop operated by major South Korean labels like SM Entertainment appear alongside cafes, fashion and lifestyle brand stores, drawing steady foot traffic.
What emerges here is not a city hosting a temporary cultural event, but one in which K-pop has settled into daily life. As that presence becomes more visible across shared urban spaces, it has also begun to shape how Singapore positions itself as a destination for live entertainment.
That shift comes into focus later this year, when K-pop juggernaut BTS brings its coming world tour to Singapore for four nights in December, marking one of the group’s longest stops in Asia.
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