Chinese millennials are more attracted to adventurous places such as the polar regions, Africa and the Middle East, according to a new study by Hurun Report. Photo: Corbis
Chinese millennials are more attracted to adventurous places such as the polar regions, Africa and the Middle East, according to a new study by Hurun Report. Photo: Corbis

Young, rich ... and cool: China’s Gen Y travellers prefer Arctic adventures to Asian holidays

For mainlanders with a half-million yuan to spend on luxury vacations every year, regional destinations no longer hold much appeal

Chinese millennials are more attracted to adventurous places such as the polar regions, Africa and the Middle East, according to a new study by Hurun Report. Photo: Corbis
Chinese millennials are more attracted to adventurous places such as the polar regions, Africa and the Middle East, according to a new study by Hurun Report. Photo: Corbis
READ FULL ARTICLE