Chinese broadcaster CCTV says it ‘dares to fight Western media monopoly on public opinion’
- Article in party journal sets out how the broadcaster has used ‘offence as a means of defence’ with its coverage of events like the US Capitol riot
- Beijing has been locked in a narrative war with the West and President Xi Jinping has stressed the need to improve global communication
China’s main state-run television group CCTV says it has used “offence as a means of defence” against Western media with its coverage of events like the US Capitol riot and that it will continue to push back in the narrative battle.
“In recent years, the international communication power of the television station has significantly increased, and the overseas delivery capacity has greatly improved,” said the article, published under a collective byline of the CCTV party committee.
The television group also said it aimed to become world-class in new mainstream media with strong leadership, communication power and influence, and that it would take practical action to achieve these goals ahead of the party congress.
China has been locked in a narrative war with the West in recent years, with Xi repeatedly stressing the need to improve the country’s global communication – a task embraced by state media outlets like CCTV.