More than 100 brands signed an open letter condemning the abuse of child models and calling for better protection for them. Photo: Weibo

New rule seeks to stop abuse of China’s child fashion models

  • Authorities in e-commerce hub in Zhejiang province take action after public expresses outrage as slew of reports of abuse appear online
  • Regulation limits number of hours, days youngsters can work and bans brands from using children under 10 as spokespeople
Topic |   China Society

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More than 100 brands signed an open letter condemning the abuse of child models and calling for better protection for them. Photo: Weibo
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