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China society
ChinaPeople & Culture

Child model in sweltering fashion shoot divides China’s online community

  • Some call it exploitation while others see nothing wrong with the practice

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An unnamed person has sparked an online debate in China about the use of child models in out-of-season fashion shoots after taking pictures of a boy in winter clothing on a hot day in Shanghai. Photo: Weibo
Alice Yanin Shanghai

China’s online community has been getting hot under the collar over pictures of a child model wearing winter clothes during a fashion shoot on a scorching Shanghai day.

The boy, whose age is unknown, was photographed in a down jacket, long trousers and cap on Tuesday morning as he posed in front of cameras near The Bund in Shanghai’s historic downtown area, according to the Xinming Evening News.

The unnamed person who took the pictures was quoted as saying he saw the boy later take off the jacket and cool himself down by wrapping himself around a street bollard as four adults around him sorted through more winter clothing.

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“The outdoor temperature was at least 35 degrees Celsius and it would feel even hotter in the sun,” the person said.

Internet users were divided over whether it was appropriate for fashion brands to use child models in out-of-season fashion shoots.

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