Wolf Warrior star Wu Jing wins US$16,900 over hospital prostate operation advertisement
- Star says misuse of his image in brochure would make fans think he was ill
- Yunnan hospital ignored summons to send representative to court, report says
On Monday, the court in Beijing ruled that Jundu 339 Hospital in Kunming, Yunnan province, must pay 100,000 yuan for Wu’s economic losses and 20,000 yuan for emotional distress, the Beijing Evening News reported.
The hospital had infringed the star’s image and reputation rights, the court said.
Wu’s lawyers objected to a brochure called Yunnan Men, which was distributed around Kunming Railway Station in July last year, the report said.
The brochure featured a large photo of Wu from the 2017 film Wolf Warrior 2 and advertising blurb that said: “It only takes seven days to restore your prostate back to the status of young age and let you be the fiercest wolf warrior in bed.”
The brochure contained other advertisements for men’s health services and products, as well as the hospital’s name, address and website.