Li Ziqi’s videos of rural life are a powerful means of promoting China, state media say. Photo: Li Ziqi

Chinese state media joins rural life blogger Li Ziqi’s millions of followers

  • YouTube star from Sichuan whose videos pull in tens of millions of hits does better job of promoting China than Confucius Institute, fans say
  • CCTV says Li does not need translator to get Chinese story across to international audience
Topic |   China Society
Li Ziqi’s videos of rural life are a powerful means of promoting China, state media say. Photo: Li Ziqi
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