The Hongkongers getting naked to create a more caring, sharing world
A growing community is stripping to its roots, discarding unnecessary packaging and promoting sustainable values that protect the environment
Hong Kong is stripping down to its roots, throwing away superfluous packaging and dropping unnecessary boundaries. The city is getting “naked”.
“Shop Naked” is a community-oriented waste reduction campaign that targets shopping without packaging to ultimately reduce domestic waste in a city that had 3.7 million tons of municipal waste in 2015 – an ever-increasing figure.
“It’s like Nike’s ‘Just do it’ campaign, but we want to promote ‘just eat it’ – packaging isn’t necessary, we only need the thing itself, therefore, the word ‘naked’ came to us.”
To Cheng, “nakedness” is not a passing trend or a phase but a lifestyle of sharing and making sustainable decisions to better our world.