Hong Kong property developer first to offer up customer rewards to entice e-voucher shoppers
- Fifteen malls under Sun Hung Kai Properties will offer more than HK$8 million in perks to recipients of government-issued electronic vouchers in April
- But gradual relaxation of anti-epidemic measures from April 21 could see some businesses lose out on consumption boost
Developer Sun Hung Kai Properties has become the first to offer a variety of perks and discounts for Hong Kong shoppers looking to splash out when they receive the first half of their HK$10,000 (US$1,280) in electronic consumption vouchers in April.
The company announced on Friday that 15 malls under its portfolio would offer a total of more than HK$8 million in rewards, including apm in Kwun Tong, Tai Po Mega Mall, World Trade Center in Causeway Bay, Yuen Long Plaza, New Jade Shopping Arcade in Chai Wan, Metropolis Plaza in Sheung Shui and Chi Fu Landmark in Pok Fu Lam.
Sun Hung Kai is the first among mall and e-payment operators to offer incentives to potential customers since the government announced the return of e-vouchers in February.
The developer said the perks would coincide with its special offer for medical workers, who could receive a “thank you pack” containing vitamin C tablets and dining coupons worth HK$20 upon displaying their work passes.
From April 1 to May 15, members of the company’s app “The Point” will be offered bonus points based on the amount they spend using government-designated e-payment platforms, namely Octopus Cards, AlipayHK, WeChat Pay HK and Tap & Go.
Alipay is operated by Ant Group, an affiliate of Alibaba Group Holding, which owns the Post.