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Women and gender
Hong KongSociety
Luisa Tam

Blowing Water | What Hongkongers can learn from Noella Wiyaala, the Ghanaian pop star redefining what it means to be beautiful in the age of #MeToo

  • South Korean movement ‘Escape Corset’ aims to rid society of ideals of feminine beauty
  • For the selfie generation the right look can be everything, but why not embrace individuality

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With short hair and a muscular build, Noella Wiyaala is a Ghanaian singer-songwriter pushing back against what television executives told her she should be. Photo: Instagram

Women, and some men, around the world are shaking up society’s traditional view of female beauty.

In South Korea, an increasing number of women are joining the “Escape Corset” movement, the latest in a series of feminist initiatives in the country since the #MeToo campaign.

The movement aims to detox society of the many harmful ideals of what it means to be feminine, and beautiful. It encourages women to escape the corset of traditional beauty standards, and instead come to accept and be proud of who they are.

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On the other side of the world, in the West African nation of Ghana, one exceptional woman is doing exactly that.

A pedestrian walks past an advertisement for a plastic surgery clinic at a subway station in Seoul, South Korea. Photo: AFP
A pedestrian walks past an advertisement for a plastic surgery clinic at a subway station in Seoul, South Korea. Photo: AFP
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Ghanaian pop star Noella Wiyaala, the self-proclaimed “Lioness of Africa”, was rejected three times by a television talent show. The reason? The executives said she wasn’t “feminine” enough for their show. In spite of this, she has repeatedly refused to conform to their traditional idea of what makes a woman beautiful.

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