Blowing WaterPeople shouldn’t need a nudge to recycle plastic. But if financial incentives help keep Hong Kong (and the Earth) clean, sign me up
- A major drinks manufacturer has joined the ranks of businesses finding new ways to save plastic, in this case by giving out vouchers
- And, while people should really recycle as a civic duty, the end could well justify the means
The machines, which can collect up to 1,000 bottles, are intended to give residents a financial incentive to recycle single-use plastic bottles. They can process bottles ranging from 230ml to 1.8 litres in size, and depositors will be rewarded with cash coupons of up to HK$50 for designated shops.
The company, one of the city’s largest drinks manufacturers, has said the plan is not just business-driven, but socially responsible too.
Our existing citywide roadside recycling bin programme has faced some criticism for being highly ineffective, in part because the bins often fill up with non-recyclables. And it would appear the programme has been unsuccessful, for lack of interest on the part of residents.
Convenience is one of the top ways to get people to recycle. But most people still need either penalties or incentives to really push them to put in the extra effort for the environment.
Rewards are still the preferred choice, because penalties can be difficult to enforce. With attractive cash rebates, the public know that besides helping the environment they could earn or save money by recycling.