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Kylie Knott

Its neon pink bags are a common sight in Hong Kong, as its army of delivery staff zip along on bikes, and on foot, dropping off food to the hungry masses.
But this festive season an on-demand distribution platform is delivering something different – and a little bizarre.
Keen to add some cheer to a year blighted by dine-in restrictions and border closures, Foodpanda has joined forces with local hip-hop artiste MC Yan and indie musician Serrini to release a song, “Thank Me”.
In the spirit of giving, the song invites people to thank not others but themselves.

This might sound odd but promoting self-love might be just what the city needs.
Self-care is a vital step for improved mental health and in Hong Kong, mental health care is a neglected area, one dogged by social stigma and a lack of resources.
A March survey by local mental health charity, Mind HK, revealed that one in five people in the city suffer from a mental health problem.
“To a certain extent, 2022 has been a tough year for everyone,” said Alex Law, marketing director of Foodpanda Hong Kong.
“We wanted to create something special to give back to the public, reminding them to appreciate and thank themselves, as well as acknowledge how far they have come,” Law said.

“We hope that the pairing of this eclectic and talented duo brings to life content that is fun, engaging, and relevant to our fellow Hongkongers.”
The three-minute video, available on YouTube, was written and produced by MC Yan, a pioneer of the city’s hip-hop and street graffiti scene.
“I wanted to create a song that expresses the different flavours of life, through the literal sense of taste and the taste of Hong Kong,” said MC Yan.
And he did it by dishing up lots of local slang and food metaphors to recognise how Hongkongers have navigated through the “sweet, sour, bitter and spicy” moments, especially the hardships brought on by the pandemic.
Serrini - real name Serruria Leung Ka-yan - said: “Although we are all stuck in the same space, our spiritual space will always remain free.”
The “Thank Me” idea follows last year’s “Life is more than just putting food on the table” campaign in which Foodpanda reminded people not to forget to life beyond making a living.

But how the new campaign will go down with Foodpanda’s delivery workers - of which there are about 12,000 in the city - is another question.
This year, the company’s delivery workers have staged a series of strikes over wage cuts.
In addition, there have been reports of racial discrimination against Foodpanda’s ethnic minority employees, which reached their worst level during the Covid-19 pandemic.
Some customers even requested that their takeaway food not be delivered by South Asian delivery riders.


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‘Thank me very much’: Foodpanda links up with Hong Kong artistes to deliver bizarre self-help song in aid of mental health for Christmas

Hong Kong hip-hop singer, MC Yan, and indie star, Serrini, have teamed up with delivery firm Foodpanda to produce a festive “self-help” song called “Thank Me”. Photo: SCMP Composite

Following two years of depressing Covid restrictions, food delivery firm Foodpanda has teamed up with two Hong Kong artistes to produce a morale-boosting song called “Thank Me”. Photo: SCMP Composite

Foodpanda has joined creative forces with Hong Kong hip-hop artiste MC Yan (background) and indie musician Serrini to release a song, “Thank Me”.

The food delivery company say they hope the collaboration will help Hongkongers “appreciate themselves” and realise “how far they have come”. 

There are about 12,000 Foodpanda delivery workers in the city, and they often work in challenging circumstances. Photo: SCMP / Nora Tam

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A Hong Kong man moans “Where’s the chicken?” after he wins arguably the worst prize ever in his office Christmas raffle, 100 individually packaged, McNuggets sauce portions. Photo: SCMP Composite

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In 1997,  Hong Kong property tycoon Walter Kwok Ping-sheung fell victim to the kidnap-for-ransom gang led by “Big Spender” Cheung Tze-keung. Photo: AP

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According to reports commuters dropped ‘like bowling pins’ when a fight broke between a man and a woman in the carriage of a moving train on Hong Kong’s mass transit rail system. Photo: SCMP composite

The man and woman, in pink mask, trade blows in a fast-moving Hong Kong mass transit railway carriage.

Chaos ensues as the moving train jolts suddenly sending several passengers flying to the floor of the carriage. 

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News

People & Culture


After two years of Covid restrictions, food delivery giant teams up with hip-hop and indie artistes to make a festive ‘feel good’ video
The collaboration between Foodpanda, MC Yan and Serrini aims to lift spirits of down at mouth Hongkongers



The food delivery firm Foodpanda is making a bizarre bid to boost the mental health of its Hong Kong customers by producing a song called “Thank Me” in collaboration with two local music artistes.


Trending in China

‘Thank me very much’: Foodpanda links up with Hong Kong artistes to deliver bizarre self-help song in aid of mental health for Christmas

After two years of Covid restrictions, food delivery giant teams up with hip-hop and indie artistes to make a festive ‘feel good’ video The collaboration between Foodpanda, MC Yan and Serrini aims to lift spirits of down at mouth Hongkongers

After two years of Covid restrictions, food delivery giant teams up with hip-hop and indie artistes to make a festive ‘feel good’ video

The collaboration between Foodpanda, MC Yan and Serrini aims to lift spirits of down at mouth Hongkongers