Cai Xukun album release strategy in China sparks fraud allegations, fierce defence of artist and suspension of thousands of Weibo accounts
- Cai Xukun released the first six songs of his album in April, with a message: ‘to be put on the shelf soon’
- A news report said he might have violated consumer protection laws by not plainly delivering on songs people paid for
The legality of a musician’s attempt at a unique album roll-out was questioned by a media report earlier this week, causing online backlash and the rushed release of the rest of the album.
In April, Cai Xukun released six out of 11 songs from his forthcoming album Puzzle online, along with a message, “to be put on the shelf soon”, a wink at the planned full release of the physical product.
The six songs have made over 80 million yuan (US$12.4 million) in sales since their release, with 50 million yuan (US$7.7 million) coming in the first hour.
On Sunday, a report from Hubei-based Chutian Metropolis News questioned whether the release strategy was legal, prompting Cai to release the additional five songs on Monday. Cai’s team also said a different song, titled Outro, will be released when it is ready.
On Tuesday, Cai’s studio apologised and said it “had not fulfilled the obligation of obviously reminding people of the future release date of the songs.”
The report claimed the pop star might have violated consumer protection laws for not being clear that it was “charging fees first and delivering product later”.