Influencer in China dies after drinking 4 bottles of ‘Chinese vodka’ during live stream, renewing ‘do anything for traffic’ debate
- The 34-year-old died after taking part in a 1am drinking contest streamed live to more than 100 people, according to a friend
- The influencer was known for engaging in live online-drinking game contests and pushing himself to the limits
A 34-year-old online influencer in China who died after consuming more than four bottles of baijiu, sometimes known as “Chinese vodka”, during a live stream has become a trending story on mainland social media.
Known as “Sanqiange” on Douyin, the man from Jiangsu province in eastern China died after a live-streaming contest that began at 1am on May 16. He was found dead later that afternoon, seated at a desk at a friend’s home, Shangyou News reported.
The video of the man taking part in the streaming event has since gone viral on Chinese social media. The clip shows a few bottles of baijiu placed in front of Sanqiange on a desk. He is seen consuming each bottle without pausing.
A close friend of the influencer, surnamed Zhao, said more than 100 people signed into the contest’s online chat room at the time, but no one raised any concerns.
“He had a wonderful personality. He was very sincere and gentle,” Zhao told Shangyou News.