China influencer, often described as ‘combative’ version of ex internet star Li Ziqi, has simple recipes for success and penchant for tackling live pigs
- Hardworking rural vlogger with simple tastes wins over millions with rugged personality
- Followers of daughter of the soil suspect only weakness is her diminutive husband
It is a crowded field, so it may come as a surprise to find out that one of China’s top online influencers is a blunt, middle-aged woman from a rural backwater who never wears makeup.
Almost as remarkable is the fact that she has become popular by sharing her experience of daily life in a region of the country whose biggest boast is being cold.
With more than 14 million followers on Douyin, China’s version of TikTok, the woman who uses the simple pseudonym, Sister Yu, is described as being “rough” and “country-wise”.
The descriptions reflect the knowledge and experience gained from being brought up in the harsh environs of her rural hometown in the northeastern province of Liaoning, the news portal Huxiu reported.
Her fans describe her as a “combative” version of Li Ziqi, another vlogger on rural-life who once became a top online personality in China on the back of her delicate cooking and handicrafts skills.