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People & CultureChina Personalities

Deepfake: influencer from Ukraine slams AI clone generators that turned her Russian to sell goods on Chinese social media

  • Cloned photos and videos on Xiaohongshu, dubbed in Mandarin, with no consent
  • YouTuber finds many accounts, thousands of fans, is upset at Russian POV

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A Ukrainian influencer has slammed the people behind the creation of AI-generated clones of her which depict her as a Russian and are being used to sell goods from that country online in China. Photo: SCMP composite/Douyin/YouTube
Alice Yanin Shanghai

A Ukrainian YouTuber says her face and voice have been cloned using artificial intelligence (AI) technology to present her as a Russian person to sell products on a prominent social media platform in China.

The different virtual versions of Olga Loiek are marked as Russian on Xiaohongshu, with most of them claiming she lives in China.

The fake depiction has angered the woman because her homeland is at war with Russia.

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At the beginning of February, Loiek released a video on YouTube saying she had received a message from someone telling her that her photos and videos had been stolen and were being used on Xiaohongshu, China’s Instagram.

With the help of the person who informed her, Loiek found dozens of social media accounts using her image that she had not been aware of.

Olga Loiek says “deepfake” clones of her are being used for commercial purposes on mainland social media without her consent. Photo: Douyin
Olga Loiek says “deepfake” clones of her are being used for commercial purposes on mainland social media without her consent. Photo: Douyin

Each account had accumulated between 1,000 and 150,000 fans.

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